Consulting

Dynamic marketing & communication strategist with two decades experience delivering client results.

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Strategy, Content, Writing & Executive Coaching

I develop objectives-driven strategies and bridge the business-creative gap by building programs; managing brands, projects, and client and vendor relationships; framing issues; measuring effectiveness and more..

Expertise

Experience

Sr. Director, Marketing at Optum
(2018 – 2020)
Led experience and content strategy for annual client conference. Achieved and maintained a net promoter score (NPS) of 70+ for a 2200-person in-person event (>50 is considered world class) for two years running.

Director, Communications at Optum
(2011 – 2017)
Partnered with C-level leaders to define and execute communication strategies to drive business objectives.

Experiential Marketing at Target
(2007 – 2011)
Delivered objectives-driven experiential strategies for Target brand, beauty, race program, GiftCards, pharmacy and more.